HARLEM, NY /
A$AP Ferg is a true renaissance man. When we sat down for a brainstorm, it was clear that was had to do something totally out of the box for his first popup shop. Ferg had always wanted to design products for the home, and that sparked the idea of creating the Traplord Home Collection + Pop-Up Shop.
First, we started with the collection. Ferg identified his favorite home products, and we enlisted a range of brands as sponsors, partners and collaborators in bringing his vision to life. The Traplord Home Collection showcased a Limited-Edition bedding set, luxury TL Robes, Clocks, Mugs, Rugs, Art, Speakers and even a custom RFID-enabled shoebox safe.
Then - the pop-up. Of course it had to be in Ferg's backyard of Harlem - and we parked it during the weekend of his festival performance at NY's Governor's Ball. The shop was designed to look like the ultimate Traplord apartment. Fans could take a nap in the Traplord bed, challenge each other in the Traplord living room and have A$AP Ferg himself showoff the entire home collection!