NEW YORK, NY LOS ANGELES, CA /
Bas, the rising star from J. Cole's Dreamville label, certainly knows how to celebrate an album release weekend. The head huncho of "The Fiends" offered us a unique challenge - 2 consecutive popups, on both coasts, in one weekend.
On Saturday, we opened the FIENDS experience in New York - the allday retail shop and hangout offered fans the opportunity to grab exclusive merchandise, meet other fiends, play games and hangout with the crew. Bas came through and shutdown the building - it was certainly a movie and hard to believe this performance was happening in a popup shop.
From there, we all jumped on the red eye out to Los Angeles, and ran it back the next day - smack in the middle of the iconic Fairfax Boulevard. Again, the Fiends came out in swarms, and Bas did not dissapoint with another legendary performance in the middle of the retail shop!