The Pop-Up Blog: A History of Popping Up


FEATURED: Deadmau5 POP-UP Powered by MCLaren

Check out the recap VIDEO FOR the pop-up shop experience we produced for deadmau5, featuring our partners at Mclaren and tidal. >>>>>

London, England (Nov 10-17th, 2018)

This campaign was a 360 partnership integration between McLaren Automotive and Global Superstar DJ/Producer Deadmau5. The Pop-Up Experience in London showcased two custom McLaren’s (720s & 570GT) that were custom designed in anti-paparazzi graphics by Deadmau5. A tremendous amount of fans had the opportunity to meet Deadmau5 and challenge him to his favorite video games, shop a limited collection of merchandise, rock out to a special curated TIDAL playlist (below) & much more!

CLICK HERE TO CHECK OUT THE TIDAL PLAYLIST CURATED BY DEADMAU5. THIS SPECIAL COLLECTION FEATURES THE MAU5TRAP Boss’s favorite tunes to rock out while driving his McLaren Sportscar!

CLICK HERE TO CHECK OUT THE TIDAL PLAYLIST CURATED BY DEADMAU5. THIS SPECIAL COLLECTION FEATURES THE MAU5TRAP Boss’s favorite tunes to rock out while driving his McLaren Sportscar!