The Pop-Up Blog: A History of Popping Up
FEATURED: Deadmau5 POP-UP Powered by MCLaren
Check out the recap VIDEO FOR the pop-up shop experience we produced for deadmau5, featuring our partners at Mclaren and tidal. >>>>>
London, England (Nov 10-17th, 2018)
This campaign was a 360 partnership integration between McLaren Automotive and Global Superstar DJ/Producer Deadmau5. The Pop-Up Experience in London showcased two custom McLaren’s (720s & 570GT) that were custom designed in anti-paparazzi graphics by Deadmau5. A tremendous amount of fans had the opportunity to meet Deadmau5 and challenge him to his favorite video games, shop a limited collection of merchandise, rock out to a special curated TIDAL playlist (below) & much more!