IL MAKAIGE x SHANINA SHAIK: LAUNCH EVENT
CLIENT: IL MAKIAGE
DATES: JUNE 5th, 2018
CONCEPT: BRAND LAUNCH EVENT & INFLUENCER COLLABORATION
TALENT: Supermodel SHANINA SHAIK & DJ RUCKUS
IL MAKIAGE opened their Soho Pop-Up Boutique with an exclusive VIP Launch Week Party Last Night. Hosted by Austrailian Supermodel Shanina Shaik, and her husband DJ Ruckus, “GQ’s most sought after DJ in the world”.
The event helped kick-off the brand’s Soho Pop-Up Boutique, designed by world-famous architect, Zaha Hadid. Located at 490 Broadway in the heart of Soho – this amazing experiential space invites “High Maintenance B’s” to check out their line of bold makeup products, and have a complimentary session with one of the professional makeup artists on site.
Shanina and Ruckus arrived in style – with Shanina sporting one of the signature makeup looks of the night. After working with one of the top makeup artists on site, her look was absolutely stunning and ready to host fans and influencers in the VIP Lounge. Signature cocktails and passed hors d’oeuvres complimented an evening of amazing beats (ranging from old-school classics to the newest heat) spun by DJ Ruckus.
The IL MAKIAGE Pop-Up Boutique is open all summer long. #MinimalismIsDead and #MakeupForMaximalists is here to stay. Come visit the shop, meet our world-class team of makeup artists, and strut out feeling Soho Extra.
Undeniably extra women, bosses and high maintenance Bs can skip directly to the front of the line!