Meek Mill: Millidelphia Pop-Up Experience
CLIENT: Meek Mill
DATES: August 30th - September 1st, 2018
CITY: Philadelphia, PA
CONCEPT: Pop-Up Store // Meet & Greet
PARTNERS: RocNation, Puma, DreamChasers, TIDAL
The collection, Mill announced Thursday, will be available at a pop-up shop this weekend. Anyone who purchases a Mill x PUMA piece will be given access to a download of what a press release confirms is Mill's "upcoming album." Mill will also make a few surprise pop-ins at the shop to give away free tickets to this year's Made in America.
"I can't wait to link up with my fans at the pop-up, thank them for all the love, and give away some Made in America tickets," Mill said in a statement Thursday. "It's going to be a fun weekend and I'm thankful for PUMA's support in helping bring my vision to life with this collection."
The Philly pop-up will be hosted at 2005 Market St. Suite 100 Friday through Sunday, 1 p.m. to 8 p.m. ET on Friday and 10 a.m. to 6 p.m. ET on the remaining days. The collection will include Dream Chasers-inspired PUMA pieces spanning tees, hoodies, and sneakers. All proceeds from Mill and Puma's Stay Woke tees will be donated to the criminal justice reform organizing Gathering for Justice, the same group who has supported Mill in his own fight for freedom.
Mill and the Chasers announced earlier this week that they were giving thousands of backpacks loaded down with supplies to children in need at a dozen different public schools in Philly, including Mill's alma mater James G. Blaine Elementary.
"This visit is something our students won't soon forget and is a wonderful way to kick off the new school year," School District of Philadelphia superintendent Dr. William R. Hite said of Mill's generosity.
With a new album imminent, now's a good time to revisit Mill's recent EP Legends of the Summer, as well as last year's full-length Wins & Losses.