DESUS & MERO

ICE CREAM TRUCK

NEW YORK, NY /
SUMMER 2018

Desus & Mero, also known as "The Bodega Boys", have been a pair of our most fun and interesting clients to work with. Their ideas for pop-ups were always as fresh as their weekly podcast, nightly late-night show on Vice, or side-splitting Twitter commentary.

For the Summer of 2018, the goal was to maintain a consistent buzz across New York's 5-Boroughs, and the guys had the idea to bring their "Mr. Nutcracker" character to life via a bold, loud, bodega-inspired Ice Cream Truck. The Mobile Pop-Up showed up at the cities coolest day-parties, street fairs, breweries, block parties and beyond!

Of course - the Bodega Boys wouldn't be selling ice cream. Instead, we built a custom merch-pressing station inside the truck. This enabled us to drop new, limited-edition designs in real-time, that were inspired by the hottest podcast jokes and #TwitterTrends!

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