COMMON:
LET LOVE
CHICAGO, IL /
SUMMER 2019
Working with COMMON + his team felt just like working with the extended family. As a major international artist, this man and his team are humble, passionate, connected, caring and purposeful in each and everything they do.
Common released his first book "Let Love Have the Last Word" during Spring/Summer 2019, and we joined him on a few book tour stops to help launch the "Let Love" Collection - the artists brand new fashion collection.
The highlight - was a combination Pop-Up Shop, Book Signing, Meet & Greet and Birthday party for the Chicago legend in his hometowns Wicker Park neighborhood. The weekend long takeover invited fans to shop the collection, meet Common, share a Birthday cake, and listen to Common and his team share the intimate personal story behind the book, the tour and the underlying message of it all!
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