DESUS & MERO
NEW YORK CITY, 5 BOROUGHS /
Desus & Mero were embarking on their first LIVE Podcast tour - and they had to pay their hometown of New York City respect in the ultimate way. 5 Specials Shows - Custom for each of the 5 Boroughs.
The guys have a true vision of what a proper Bodega is - and so to coincide with their tour, they enlisted Pop Up Agency to create a custom bodega, put it on wheels, and join them as they graced each of the five boroughs with their presence.
This activation was hinged around a fully custom mobile unit with photo-realistic representation of the talents favorite Bodega. This custom trailer vehicle was a first of it's kind to bring the "Mobile Bodega" retail concept to life. An authentic NYC-Style Deli Case served up fresh meats and even fresher merch designs. Custom Bodega-Style candles were maid to honor the sainthood of both Desus Nice and Mero the Kid. We even brought back a retro 90's era NBA Jam arcade machine which sparked some heated competition.
Lucky fans even received a custom Nike AF-1 Sneaker, with custom deli style packaging - fresh and free and unreleased to the general public!