PICO RIVERA, CA /
To say this pop-up was behind one of the most interesting, bizarre and left-field creative meetings we've ever had would be an understatement. Our team loves the challenge - and working with The Gorillaz on bringing their festival pop-up experience / art installation / '(theme omitted) dive-bar' concept to life, was an absolute pleasure.
Thriving at the heart of the Demon Dayz Festival stood quite possibly the busiest activation on the entire grounds - housed in an old bull fighting ring. The mysterious shop intrigued fans who waited in a line which ballooned to almost 800 (EIGHT HUNDRED) Gorillaz Stans deep!!
We'd tell you more - but we were sworn to secrecy after we closed the curtains on the Demon Dayz shop!!