NEW YORK, NY /
HONORED + HUMBLED.
Those are the only words to describe how our team felt to be able to partner with NAS in creating an experience to celebrate the 25th anniversary of one of the most iconic Hip-Hop albums ever, ILLMATIC.
We dug deep for this one - hundreds of hours listening to Illmatic translated into an incredible activation that even blew the man himself away. Taking over Sony Square in NYC, Illmatic XXV invited fans to travel back to 1994 via a series of interactive art installations, museum displays, authentic 90's throwbacks, audio visual integrations, a screening room, life-size Queens motifs and a Grand Opening party hosted by Nas + Hennessy that New York City won't soon forget!