POP UP AGENCY

@ COACHELLA

PALM SPRINGS, CA /
SPRING 2019

Activating during the Coachella Music Festival is a hot ticket for any brand looking to engage a 'truly influential' audience. For the 2019 edition, we were invited by our friends at Interscope Records to curate a brand experience during Sunset Studio's Korakia Pensione Sunday Takeover.

The Pop-Up Agency took over two poolside villas at Korakia - and curated two distinct brand experiences with a couple of our favorite brand clients.

First, international newcomer YouBag, debuted for the first time in the US. The innovative platform allows shoppers to customize every aspect of their new bag. The Korakia villa invited guests to have their new bags customized by local Palm Springs artist, Adam Rodriguez, live on-site!

Right next door was the McLaren Rancho Mirage villa, a VIP hang with fun refreshments and giveaways for customers and executives. Outside, three brand new, shiny, 2019 edition McLarens greeted all the guests with an amazing photo moment as they entered the party!

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