How do you launch a new album in the city A Boogie calls home? Only in a Major Way.

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Step 1: Custom Wrap a Double Decker Tour Bus in A Boogie's new artwork and deck it out with a custom sound system & DJ Rig.

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Step 2: Identify Boogie's top fans in the city and invite them to an exclusive mobile listening party before the album is released.

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Step 3: Do it in Times Square.

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Step 4: Let all the fans who didn't win a ticket know where we're 'Popping Up'

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Step 5: Take Over Times Square.