FALL 2018

PUMA enlisted the Pop-Up Agency to produce the initial #Reform press event in Atlanta, GA. The birth of a movement which has grown exponentially since it's inception, was steered by Puma CEO + CMO, alongside Puma Ambassadors Tommie Smith, Skylar Diggins Smith and Meek Mill.

The event, coinciding with the 50th anniversary of Tommie Smith & John Carlos' infamous raised fist at the Mexico City Olympics, was an intimate moment for press to get the first understanding of what the #Reform platform was all about. 

"Each ambassador revealed their platform under the #Reform banner, which seeks to enact and preserve equality and social change. For Diggins-Smith, her lane will center on gender equality. For Mill, born Robert Rihmeek Williams, his focus remains on criminal justice reform. And for Dr. Smith, universal equality prevails on his agenda since the day he raised his fist on the victory stand at the 1968 Summer Olympics in Mexico City, Mexico (Oct. 16)." (from VIBE.com)