ROWDY CLOTHING:

VIP STYLE LOUNGE

LOS ANGELES, CA /
SUMMER 2019

Legendary Producer Dallas Austin went about launching his clothing line - with the same level of professionalism, precision, and attention to detail that was behind his countless grammy nominations. Pop-Up Agency was entrusted with the task of building an unforgettable launch party and celebriity styling lounge to celebrate the brands rebirth in the summer of 2019.

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During BET Awards weekend, we took over a beautiful venue, smack in the middle of Hollywood Boulevard, nestled between the Dolby & Mann's Chinese Theaters. We transformed the space into a vision of Rowdy Clothing - part Dallas's office, part club, part styling showroom - the immerseive space was bespoke curated to fit the celebrity clientele that would grace us with their presence. 

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