VIP STYLE LOUNGE
LOS ANGELES, CA /
Legendary Producer Dallas Austin went about launching his clothing line - with the same level of professionalism, precision, and attention to detail that was behind his countless grammy nominations. Pop-Up Agency was entrusted with the task of building an unforgettable launch party and celebriity styling lounge to celebrate the brands rebirth in the summer of 2019.
During BET Awards weekend, we took over a beautiful venue, smack in the middle of Hollywood Boulevard, nestled between the Dolby & Mann's Chinese Theaters. We transformed the space into a vision of Rowdy Clothing - part Dallas's office, part club, part styling showroom - the immerseive space was bespoke curated to fit the celebrity clientele that would grace us with their presence.