"Launching the Brand in the U.S. Marketplace"
As Experiential Agency of Record for AliExpress, we were tasked with developing the global e-commerce brands first activation in the U.S. Market. We built the #AliHouse concept as a modular, mobile platform that could showcase a massive variety of product, in an efficient space, able to pop-up at high-traffic landmarks.
We launched the campaign with a 3-stop tour across Los Angeles, hitting the most popular shopping & entertainment destinations in the city - The Grove, the Santa Monica Pier, and Glendale's Galleria. Next, we partnered with multi-talented superstar and AliExpress power-shopper Tiffany Haddish, to serve as the campaigns Lead Ambassador and Pop-Up Curator. We also brought along Evan Ross and Yovanna Ventura to treat fans to exclusive meet & greets!
Thousands of fans had the opportunity to shop Tiffany's favorite products from AliExpress, Win awesome Golden Ticket prizes, participate in a supermarket sweep style giveaway and so much more. Tiffany popped up with us at the Grove and totally shut things down as her fans packed out the #AliHouse for an up close and personal styling session with the hilarious comedian!
Experiential Design, Celebrity Partnership,
Venue Sourcing & Build,
360 Marketing & PR,
Full Project Management
Los Angeles, Southern California