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"Driving Market Penetration with the Hispanic Consumer"

Allegro Cellars is a hot new wine brand from Paso Robles, California - who engages Pop Up Agency as their official Agency of Record. We collaborate with the brand on a year-round basis to create dynamic, engaging and impactful experiences and tasting events for the brand to tap into the Hispanic Consumer Base.

We currently activate in Los Angeles, Miami and New York and run a slate of exciting campaigns throughout the year, such as:

  • Miami Marlins x Allegro Cellars Hispanic Heritage Concerts

  • Smorgasburg Miami Art Basel Weekend Partnership, Miami

  • CONCACAF Watch Parties with Wynwood Marketplace, Miami

  • Street Art After Dark partnership with Wynwood Walls, Miami

  • Grammy Museum Block Party, Los Angeles

  • Grand Central Market Activation Weekends, Los Angeles

  • La Nueva Yo Conference Partnership, NY/NJ

& so much more!

Follow @AllegroCellars on Instagram to stay tuned for more info!






Experiential Design, Venue Sourcing, Custom Fabrication, Staffing, Tastings, Sales, Content Production, Social Mgmt,
On-Site Production



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