Pop Up Agency x Bal Harbour Shops Case Study
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Bal Harbour Shops

"The World's First Touring Luxury Pop Up Mall"

As Experiential Agency of Record for Bal Harbour Shops, we've partnered to project dream, deploy and scale the ACCESS Pop-Up program - the world's first Mobile, Touring, Luxury Pop-Up Mall, featuring 30+ Bespoke Containers, 10 Luxury Retail Shops, a Fine-Dining Restaurant, VIP Lounge, Bar, Valet Parking, Weekly Programming & Special Events. 

Our client had the goal of expanding their real estate portfolio with a satellite operation that could go directly to where the countries most valuable luxury consumers lived. The Access Pop-Up is a scale replica of the Bal Harbour Shops experience in Miami, designed by architecture firm Lot-EK. For the first location, we brought along Tiffany & Co., Balmain, James Perse, Assouline, Frette, Scanlan Theodore, Addict, Giovanni Rossi, Frette, Bonpoint & Others to pop-up with us in Raleigh for the 2023 Holiday Season.

The Pop-Up Mall's first location was Raleigh, followed up by Sarasota Florida. The ACCESS Mall will be touring the South East of the United States throughout 2024. Stay tuned for updates and follow @BalHarbourShops_PopUp on Instagram for more info!

https://www.balharbourshopspopup.com/                               

Forbes: Bal Harbour Shops Goes on Tour with Exclusive Luxury Pop-Up

Services

Experiential Design, Project Management, Tour Routing & Logistics, Operations, Marketing & Event Management

Locations

Florida,
North Carolina, South Carolina, Georgia, & More

Timing

2022 - Current

Bal Harbour Shops Logo in White
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Balmain Logo White
Scanlan Theodore Logo
Assouline Books Logo
James Perse Logo
& Many More!
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Architecture by Lot-EK

Recap:
BHS ACCESS Closing Party in Raleigh, N.C.

After 8 amazing weeks during the Holiday Season in Raleigh, we hosted the Grand Finale for all of our new Access Customers. With a Miami DJ, Epic Hors D'vours, Personal Shoppers & Stylists On-Site & More - Raleigh's VIP Customers got treated to a night they won't soon forget - and a formal invitation to visit us at Bal Harbour Shops in Miami, Florida. 

From Dreams to Reality!

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