In partnership with 'King of Style' and the Michael Jackson Estate, we hosted the live-taping and influencer experience event for the launch of the Roundtable Discussion at the New York Edition Hotel. Featuring Michael's stylist & designer Michael Bush, John Branca, June Ambrose, Kamini, Rushka Bergman, Prince Jackson and others - the day was the kick-off of a platform focused on celebrating Michael's love for - and long lasting legacy in the world of fashion.

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The highlight of the night, was a custom designed sound stage where fans could recreate Michael's iconic dance movies from the Billie Jean music video. Further along fans could explore a gallery showcasing all the modern celebrities' fashion influenced by Michael, as well as a digital recreation of the legendary King of Style Collector's Edition Book by Michael Bush.

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The event also featured a bespoke 360 content booth, custom fedora and sparkly glove station, and plenty of interactive audio visual experiences highlighting how the King of Pop, was also...the King of Style!