808 Day Sneaker Launch
New York, NY
We partnered with Puma, Roland and Warner Music to celebrate 808 Day with a specifically curated experience to celebrate the release of the all new RS808 Sneaker. The event featured the premiere of 808 The Movie with director Alex Noyer, Beats all night from DJ Enuff, a custom-wrapped McLaren 720 in Roland Orange, an open bar provided by VDKA 6100. We created custom merchandizing solutions and product displays levering a collaboration between vintage Roland Drum Machines, studio production equipment and original audio gear to showcase this special sneaker on it's August 8th release date.