"Cool People Drinking Cool Wine"
As Experiential Agency of Record for Rabble Wine, we're always looking for fun, creative ways to activate the brand in new spaces. For 2023, we took the fun to the desert and teamed up with Interscope Records to keep their annual Coachella House party refreshed with Rabble's Rose and Sauvignon Blanc.
We brought along one of our favorite artists-in-residence to custom create bespoke Rabble Wine Bottles (which have an awesome augmented reality feature), as well as having fun giveaways, brand ambassador sampling teams, a custom bar buildout and a weekend full of fun programming.
Experiential Design, Partnership Management, Product Sampling, Custom Fabrication, Staffing & Content Creation
*Agency of Record*
Palm Springs, CA