"Reduce, Reuse & Remix" Campaign for Sustainability
As Experiential Agency of Record for Rabble Wine, we've been leading the charge on the wine brands annual Earth Day campaign. In partnership with OneTreePlanted - for every bottle sold, a tree is planted to help the fight against deforestation and restore one of Mother Nature's most important carbon combatants: Trees. Since 2021, we've planted over 125,000 trees with the goal of adding 50,000 for Earth Month 2023.
This year, we partnered with the Museum of Graffiti in Wynwood to present an Epic Earth Day Celebration. The event marked the opening of the Rabble sponsored “Reduce, Reuse, Remix: Graffiti Art for a Better Earth Exhibition”, which featured exclusive studio pieces by local artists who reclaimed found objects and created amazing pieces using Air-Ink, pollution-based materials. Artists include Miami locals Ahol Sniffs Glue, Abstrk, Krave, Nico, Sero, Gustavo Oviedo, and more.
The event featured a custom upcycled denim jacket station, a tasting experience anchored by Rabble Wine Maker Loren Miller and Chef Segreto, rocking music from DJ Furbzz, vegan hot dogs from Perrology, live art from Pao Saenz and much more.
The Miami event capped off a month-long series of activations across the country - featuring an epic partnership with Interscope Records to keep the grapes flowing during the record labels annual Coachella House. We also popped up with Rabble in Boston, Austin and Denver to round out another amazing Earth Month.
Campaign & Experiential Design, Venue Partnership, Content Creation, Multi-City Activation, Influencer & Celebrity Partnerships, Marketing & PR, Full Project Management
Palm Springs, CA
Earth Month 2023