Equals Album: VIP Double Decker Bus Tour Experience
We love partnering up with our friends at Warner Music Group and Atlantic Records to create epic album experiences for some of our favorite artists. When Ed Sheeran launched his album "Equals", he wanted to create a special experience just for the fans in New York City.
First, we custom wrapped and designed a double decker tour bus in the album artwork, and turned the interior in a vibe that Ed evoked while writing his latest tunes. From there, we identified the Top 50 Super Fans in the NYC area and invited them out to a special listening party experience.
The bus picked fans up in Times Square and took them on a custom tour we created based on Ed's favorite spots in NYC - spots like his favorite pub (where he hung out with Jay-Z and Beyonce) and pizza place - to the first place in NY he ever performed a show. After fans had a slice of Ed's favorite Pizza, we surprised them with the last stop on this special tour day.
Pulling up to Irving plaza, fans could never guess that just behind the doors was Ed Sheeran, warming up for an exclusive, super-intimate, once in a life time acoustic performance for a small crowd of the fans Ed considers family and friends!
Experiential Design, Celebrity Collaboration,
Vehicle Sourcing & Build,
Full Project Management,
New York, NY