"Creating an e-commerce brand's first IRL Experience"
For a second consecutive year, industry-leading inclusive swimwear brand, Swimsuits For All, was expanding its partnership with Swimsuit Model and On-Air Personality, Camille Kostek to launch a new collection of swimwear that inspires and empowers women of all shapes and sizes.
In tandem with the launch of the new collection, we partnered with Swimsuits For All to host its first-ever brick and mortar pop-up shop in Santa Monica, CA.
We channeled the creative for the latest campaign, entitled “Flirting With Nature”, to transport fans & customers to a pop-up evoking a remote island, surrounded by ocean, sandy beaches, and luscious trees. The concept was for the direct-to-consumer brand to offer it's loyal fanbase an opportunity to shop in-store for the very first time since launching in 2005. In addition to the Camille Kostek collection, the pop-up will highlight the brand’s expertise in fit and construction, by bringing its virtual “Shop by Shape” feature to life. Fit-Experts were on site to give customers a private and personalized fitting room experience, complete with complimentary champagne.
At check-out, the brand stayed true to its digitally-native roots. Customers could shop the collections on their phone via QR code or via digital touchscreen in-store. Some lucky fans had the opportunity to shop with Camille during a VIP Grand Opening & meet + greet!
Experiential Design, Celebrity Partnership,
Venue Sourcing & Build,
360 Marketing & PR,
Full Project Management
Los Angeles, Southern California