The Pop-Up Agency
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BUILT FROM THE GROUND UP

THE POP-UP AGENCY was built from the ground up to be the absolute global leader in innovative, groundbreaking and impactful pop-up activations for top brands and influencers.

Our team has been instrumental in pushing the Pop-Up envelope over the past few years - partnering to create cultural experiences with A-List Celebrities & Fortune 500 brands - in ways that have never been done before.

The Pop-Up Agency works off our simple, yet unique formula:

Culture + Experience = ROI

Our services are end-to-end - we take an omni-channel marketing approach to building experiences that truly drive tangible business results in terms of revenue, media impressions, influencer alignment, business growth, offline -> online conversion and more.

 
 
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Our Services

 

POP-UP/EXPERIENTIAL STRATEGY

We do Pop-Up's differently - we create full fledged 360 experiences and work with each client to craft bespoke, strategic, omni-channel experiential campaigns. With traditional retail dying - Pop-Ups have become a new cornerstone of engaging with customers "In Real Life." The Pop-Up Agency is best in class at designing the optimal strategic approach to meet & exceed all client KPI's

CREATIVE DESIGN

We excel at creating innovative, cultural experiences. Our pop-ups are interactive and engaging, and provide a special moment that fans and customers will always remember. Tap into our creative brain-trust and we'll develop a thematic activation that will truly make waves while surprising and delighting every customer stepping in the door.

ACTIVATION EXECUTION

The Pop-Up Agency is the one-stop shop. Allow us to do all the heavy lifting -  finding venues, managing logistics & build-out, staffing, etc. 

Our team has produced 100's of events, and we ensure that our clients can shine through and navigate each opportunity with maximum success.

 

 

Marketing/Media/PR Campaigns

Being built from the ground-up around Pop-Ups, we know a crucial piece of the puzzle is getting the word out. Our PR team excels at driving massive media impressions (digital, social, tv, print, radio, etc) - while our marketing/outreach team will build a dynamic campaign to ensure high-foot traffic and engagement in the physical space. 

INFLUENCER COLLABORATIONS

Our influencer network is massive, and we've put together signature collaborations between top artists and brands. Work with us to take your experiences to the next level, and create limited edition, co-branded products that drive massive hype, media attention and in-store/online sales.

OFFLINE->ONLINE CONVERSION

Pop-Up Shops don't exist in isolation. Where we excel is building multi-channel/360 programs that drive long-term business results. Whether it's app downloads, data capture, or online exclusives - The Pop-Up Agency excels at driving long-tail results well beyond the in-store experience. 

 
 
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Pop-Up Agency HIGHLIGHTED WORK:

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DEADMAU5: LONDON POP-UP, powered by McLaren

DJ/Producer Deadmau5 is one of the biggest acts in Electronic Music but fans worldwide know that beyond the decks, Joel is equally skilled behind the wheel of a sportscar or with the keyboard and mouse as a PC Gamer. To amplify a week of mega-shows in the UK, we took over central London with two custom McLaren sportscars and a Mau5-HQ where fans could challenge each other to Joel’s favorite games and shop the latest merch collaborations.

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SMASHING PUMPKINS: 30 Anniversary Vault

The Smashing Pumpkins have been helping to carry the rock & roll torch forwards for the past 30 years. Over the years, the band played many shows at hometown venue Double Door Liquors - which is officially reopening in 2019 in a historic bank building in downtown Chicago. We produced the 30th anniversary vault pop-up featuring a special merch capsule, and integrations from Yamaha and Sonos!

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MEEK MILL: MILLIDELPHIA POP-UP // MADE IN AMERICA

Meek Mill returned to his hometown of Philadelphia in a massive way this year. A Headlining set at Jay-Z’s Made in America Festival was accented by a center-city pop-up fan experience that we produced in partnership with RocNation & Puma. Fans turned out in droves to score the latest collaboration capsule from Puma, learn about the #Reform Movement for justice reform, secure a pre-order of the Championships album, and meet Meek Mill himself!

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Desus & Mero: Bodega Boys Take Over NYC

Desus & Mero had an absolutely massive year, and they enlisted the Pop-Up Agency to help them make a consistent impact throughout New York City over the course of 2018. We produced guerrilla pop-up/flash sales, built a mobile Bronx Bodega on wheels for the 5-Borough Tour, as well as a custom D&M Ice Cream/Merchandise Truck that toured NYC’s biggest summer moments and parties!

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THE GORILLAZ: G-STORE @ DEMON DAYZ FESTIVAL

The Gorillaz are a rare breed - the visual/digital band created by musician Damon Albarn and artist Jamie Hewlett - are one of the few acts powerful enough to host and curate their own festival - Demon Dayz, outside of Los Angeles, CA. We transformed the bands pop-up vision into a reality for thousands of fans. The G-Store was the first on-site festival pop-up experience to truly transport and immerse fans into the artists world.

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BAS: FIENDSHOP COAST TO COAST (NY B2B LA)

Dreamville records artists Bas released the critically acclaimed “Milky Way” album this summer and enlisted the Pop-Up agency to help celebrate the album dropping by creating FiendShops in New York and LA during the same weekend. This allowed fans to pick-up the album with thew newest FIENDS collection and hang with Bas while he performed the album and his greatest hits live in-store!

 

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CONTACT US

Interested in doing a Pop-Up? Have a concept and need a best in class team to execute? Want to just say hi? Give us a shout below and our team will respond ASAP!

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