Dec 8, 20232 minExperiential MarketingMaximizing ROI in Experiential Marketing: Strategies for Cost-Effective CampaignsMaximizing ROI in experiential marketing demands a strategic approach that encompasses careful budgeting, deep consumer engagement, and rigo
Oct 12, 20234 minExperiential MarketingUncorking Success: Mastering Experiential Strategies in Wine and Spirits MarketingHighlighting our work with O'Neill wines - who work with Pop Up Agency to create an impactful annual experiential marketing strategy
Oct 8, 20232 minCelebrity & EntertainmentBringing Brands to Life: The Power of Humor, Fun, and Interactivity in Brand ActivationsLet's face it – in the bustling world of brand marketing, it's not just about what you offer, but how you make people feel.
Sep 13, 20232 minCelebrity & EntertainmentGoing Viral: How Experiential Activations and Stunts Captivate the WorldWhen we sat down last to strategize the stunt for A Boogie's album - we wanted to activate in a way that "brought the whole city out".